6 treff

Marketing communications : objectives, strategy, tactics
John R. Rossiter, Larry Percy, Lars Bergk...
Bok Engelsk 2018
Marketing communications : theory and applications
John R. Rossiter , Steven Bellman
Bok Engelsk 2005
Strategic advertising management
Larry Percy, John R. Rossiter, Richard El...
Bok Engelsk 2001
Advertising communications & promotion management
John R. Rossiter, Larry Percy
Bok Engelsk 1997
Advertising and promotion management
John R. Rossiter, Larry Percy
Bok Språk ikke angitt 1987
Advertising strategy : a communication theory approach
Larry Percy, John R. Rossiter
Bok Engelsk 1980