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When ads work : new proof that advertising triggers sales
John Philip Jones
Bok Engelsk 2007
Fables, fashions, and facts about advertising : a study of 28 enduring myths
John Philip Jones
Bok Engelsk 2004
What's in a name? : advertising and the concept of brands
by John Philip Jones and Jan S. Slater
Bok Engelsk 2003
The ultimate secrets of advertising
John Philip Jones
Bok Engelsk 2002
International advertising : realities and myths
edited by John Philip Jones
Bok Engelsk 2000
The Advertising business : operations, creativity, media planning, integrated communications
edited by John Philip Jones
Bok Engelsk 1999
How to use advertising to build strong brands
edited by John Philip Jones
Bok Engelsk 1999
How advertising works : the role of research
edited by John Philip Jones
Bok Engelsk 1998
How much is enough? : getting the most from your advertising dollar
John Philip Jones
Bok Engelsk 1992
Does it pay to advertise? : cases illustrating successful brand advertising
John Philip Jones ; foreword by Sir David...
Bok Engelsk 1989