12 treff

Kapferer on luxury : how luxury brands can grow yet remain rare
Jean-Noël Kapferer
Bok Engelsk 2015
The luxury strategy : break the rules of marketing to build luxury brands
Jean-Noël Kapferer and Vincent Bastien
Bok Engelsk 2012
The new strategic brand management : advanced insights and strategic thinking
Jean-Noël Kapferer
Bok Engelsk 2012
Dangō : kōntrīn āmrāzī rāgayāndin la-jīhan dā
Jean-Noël Kapferer ; [overs. av] 'Abdulra...
Bok Sorani 2008
The new strategic brand management : creating and sustaining brand equity long term
Jean-Noël Kapferer
Bok Engelsk 2008
The New strategic brand management : creating and sustaining brand equity long term
Jean-Noël Kapferer
Bok Engelsk 2004
[Re]inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
Bok Engelsk 2001
Strategic brand management : creating and sustaining brand equity long term
Jean-Noël Kapferer
Bok Engelsk 1997
Rumeurs : le plus vieux média du monde
Jean-Noël Kapferer
Bok Fransk 1995
Strategic brand management : new approaches to creating and evaluating brand equity
Kapferer, Jean-Noël
Bok Engelsk 1992
Rykten : världens äldsta nyhetsmedium
Jean-Noël Kapferer ; förord av Bengt af K...
Bok Språk ikke angitt 1988
Rumeurs : le plus vieux média du monde
Jean-Noël Kapferer
Bok Fransk 1987