14 treff

Analysis for marketing planning
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 2008
Marketing metrics and financial performance
Donald R. Lehmann, David J. Reibstein
Bok Engelsk 2006
Managing customers as investments : the strategic value of customers in the long run
Sunil Gupta, Donald R. Lehmann
Bok Engelsk 2005
Analysis for marketing planning
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 2005
Product management
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 2005
Product management
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 2005
Assessing marketing strategy performance
Christine Moorman and Donald R. Lehmann, ...
Bok Engelsk 2004
Analysis for marketing planning
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 2002
Product management
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 2002
Marketing research
Donald R. Lehmann, Sunil Gupta, Joel H. S...
Bok Engelsk 1998
Reflections on the futures of marketing : practice and education
edited by Donald R. Lehmann and Katherine...
Bok Engelsk 1997
Analysis for marketing planning
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 1997
Product management
Donald R. Lehmann, Russell S. Winer
Bok Engelsk 1997
Market research and analysis
Lehmann, Donald R.
Bok Språk ikke angitt 1989