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The evolution of integrated marketing communications : the customer-driven marketplace
edited by Don Schultz, Charles H. Patti, ...
Bok Engelsk 2011
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
Schultz, Don E.
Bok Engelsk 2004
Communicating globally : an integrated marketing approach
Don E. Schultz, Philip J. Kitchen
Bok Engelsk 2000
Strategic brand communication campaigns
Don E. Schultz, Beth E. Barnes
Bok Engelsk 1999
The new marketing paradigm : integrated marketing communications
Don E. Schultz, Stanley I. Tannenbaum, Ro...
Bok Engelsk 1994
Integrated marketing communications
Don E. Schultz, Stanley I. Tannenbaum, Ro...
Bok Engelsk 1993
Essentials of advertising strategy
Don E. Schultz, Stanley I. Tannenbaum
Bok Engelsk 1988
Sales promotion management
Don E. Schultz and William A. Robinson
Bok Engelsk 1982
Strategic advertising campaigns
Don E. Schultz, Dennis G. Martin
Bok Engelsk 1979