Biblioteksøk

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Handbook on brand and experience management

edited by Bernd H. Schmitt and David L. R...
Bok Engelsk 2008

There's no business that's not show business : marketing in an experience culture

Bernd H. Schmitt, David L. Rogers, Karen ...
Bok Engelsk 2004

Customer experience management : a revolutionary approach to connecting with your customers

Bernd H. Schmitt
Bok Engelsk 2003

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Bernd H. Schmitt
Bok Engelsk 1999

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd H.
Bok Engelsk 1997

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