Impact of ICTs on event management and marketing
Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz, [editors]
Bok Engelsk 2021
| Omfang | xx, 357 pages : : illustrations ;
|
|---|---|
| Opplysninger | Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.. - "This book explores the impact of new information and communications technologies on event management and marketing"--
|
| Emner | |
| Dewey | |
| ISBN | 9781799849544. - 9781799857013
|
| ISBN(galt) |
