The disappearing product : marketing and markets in the creative industries

Chris Bilton
Bok · Engelsk · 2017

Utgitt	Cheltenham : Edward Elgar , cop. 2017
Omfang	XV, 254 s. : ill.
Emner	Cultural industries - Economic aspects. Cultural industries - Marketing. Marketing - Management.
Dewey	658.8
ISBN	978-1-78536-074-9