Applying qualitative methods to marketing management research

edited by Renate Buber, Johannes Gadner and Lyn Richards
Bok · Engelsk · 2003

Utgitt	Basingstoke : Palgrave Macmillan , 2003
Omfang	XX, 292 s. : ill.
Emner	Marketing - Management Research Methodology Qualitative research
ISBN	1403916608