Promotion and marketing for broadcasting and cable
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Bok Engelsk 1999
| Utgitt | Boston : Focal Press , c1999
|
|---|---|
| Omfang | XIII, 248 s. : ill.
|
| Utgave | 3rd ed.
|
| Emner | Cable broadcasting - Marketing
Radio broadcasting - Marketing Television broadcasting - Marketing telekommunikasjon markedsføring radio fjernsyn |
| ISBN | 0240803426
|
