Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

Randolph J. Trappey and Arch Woodside
Bok · Engelsk · 2004

Utgitt	New York : Palgrave Macmillan , 2004
Omfang	VIII, 258 s.
Emner	Brand choice Cognition Consumers' preferences General factor (Psychology) Motivation research (Marketing)
ISBN	1403946418