Winning at new products : creating value through innovation
Robert G. Cooper
Bok Engelsk 2017 · Electronic books.
| Annen tittel | |
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| Utgitt | New York : Basic Books , cop. 2017
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| Omfang | 1 online resource (541 p.)
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| Utgave | 5th ed, revised and updated
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| Opplysninger | Description based upon print version of record.. - Title Page; ALSO BY ROBERT G. COOPER; Dedication; Preface; 1 - THE INNOVATION CHALLENGE; 2 - WHY NEW PRODUCTS WIN; 3 - DRIVERS OF SUCCESS-WHY THE BEST INNOVATORS EXCEL; 4 - THE STAGE-GATE IDEA-TO-LAUNCH SYSTEM; 5 - NEXT-GENERATION STAGE-GATE- HOW COMPANIES HAVE EVOLVED AND ACCELERATED THE SYSTEM; 6 - DISCOVERY-THE QUEST FOR BREAKTHROUGH IDEAS; 7 - THE FRONT-END WORK-FROM DISCOVERY TO DEVELOPMENT; 8 - PICKING THE WINNERS-INVESTING IN THE RIGHT PROJECTS; 9 - MAKING THE GATES WORK-GATES WITH TEETH; 10 - DEVELOPMENT, TESTING, AND LAUNCH; 11 - IMPLEMENTING STAGE-GATE IN YOUR BUSINESS. - APPENDIX A - The BenchmarkerTM Audit ToolAPPENDIX B - The NavigatorTM Stage-Gate System; NOTES; INDEX; Copyright Page. - For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea
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| Emner | Industrial marketing.
Markedsføring Marketing -- Management. New products. Vis mer... Business & Economics
Commerce Marketing & Sales Ledelse Produktivitetsutvikling produktutvikling bedriftsøkonomi ledelse markedsføring |
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| Dewey | |
| ISBN | 9780465025787
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