Social marketing : theoretical and practical perspectives
edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
Bok Engelsk 1997
| Utgitt | Mahwah, N.J. : Erlbaum , 1997
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|---|---|
| Omfang | XV, 457 s. : ill.
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| Opplysninger | "Paper presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995" - Forordet
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| Emner | markedsføring sosial helse
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| ISBN | 0805824995
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