The challenge of marketing a country as an international tourism destination : based on an emperical case study of the brand identity of Norway as an international alpine destination and the country's brand image in the Russian winter holiday market

av Maxim Saltykov
Bok · Engelsk · 2007

Utgitt	Bergen : [M. Saltykov] , 2007
Omfang	122 bl. : ill.
Opplysninger	Masterutredning - Norges handelshøyskole, våren 2007
Emner	Norge Russland reiseliv