iProperty : Profiting from Ideas in an Age of Global Innovation


William. Barrett
Bok Engelsk 2008 · Electronic books.
Utgitt
Chichester : : Wiley, , 2008.
Omfang
1 online resource (283 p.)
Opplysninger
Description based upon print version of record.. - iProperty; Contents; Acknowledgments; About the Authors; Introduction; COMPETING FOR THE FUTURE; WHAT IS iPROPERTY?; iPROPERTY IS NOT EVIL; SHIFTING GLOBAL SANDS; INNOVATION HAPPENS.. . EVERYWHERE; WE ARE ALL GLOBAL NOW; THINK FOR A MOMENT; Part One: Global iProperty Context; Chapter 1: Innovating World; WHY THE WORLD IS INNOVATING; FUELING THE GLOBAL SPREAD OF INNOVATION; PLAYING THE GLOBAL iPROPERTY GAME; Chapter 2: iProperty World; INSTITUTIONAL RISKS; INFRINGEMENT RISKS; MANAGEMENT RISKS; TECHNOLOGY RISKS; MINIMIZING GLOBAL RISKS; Part Two: iProperty Strategies for a Flat World. - Chapter 10: iProperty PipelineINTRODUCING THE iPROPERTY PIPELINE; A TRICKLE OF NEW IDEAS; FROM MIND TO IDEA; A UNIVERSITY PERSPECTIVE; PRIMING THE PIPELINE; Chapter 11: iProperty Pipeline; EVALUATING IDEAS FOR PROTECTION; MANAGING INFORMATION FLOW; MANAGING THE PIPELINE; MAXIMIZING OUTPUT VALUE; Chapter 12: iProperty Options; KEEPING SECRETS; PATENT OPTIONS; PROTECTING IDEAS BY GIVING THEM AWAY; SHOOT FIRST, AIM LATER; Index. - Chapter 3: Global StrategySTRATEGIC CONTEXT; SPENDING MONEY AND GETTING NOWHERE; iPROPERTY ORDER FROM IDEA CHAOS; INTERNAL ANALYSES; EXTERNAL ANALYSES; iPROPERTY STRATEGY; STRATEGIC iPROPERTY MINDSET; Chapter 4: Global Business; DEFINING THE VALUE CHAIN; VALUE CHAIN STRATEGIES FOR iPROPERTY; COMPETITIVE VALUE CHAIN ANALYSIS; MASTERING THE VALUE CHAIN; Chapter 5: Global Navigation; iPROPERTY INTELLIGENCE; ASSESSING THE PATENT LANDSCAPE; PHASE I: MAPPING THE PATENT SPACE; PHASE II: FREEDOM TO OPERATE; PHASE III: THE HARD PART; MASTERING THE PATENT LANDSCAPE; Chapter 6: Global Protection. - GLOBAL PATENT STRATEGY CHALLENGESDEVELOPING A GLOBAL STRATEGY; DECISION-MAKING PARADIGM; MAXIMIZING GLOBAL PORTFOLIO VALUE; Chapter 7: Global Matrix; DEVELOPING A GLOBAL PATENT STRATEGY MATRIX; TAILORING PATENTING STRATEGY TO PRODUCT STRATEGY; CONDUCTING A REALITY CHECK; MASTERING THE MATRIX; Part Three: iProperty Tactics for Maximum Impact; Chapter 8: iProperty Culture; CULTURE MATTERS; VALUING AN iPROPERTY CULTURE; Chapter 9: iProperty Team; AMBIGUOUS THREATS; MENTAL MODELS FOR iPROPERTY DECISIONS; BIASED MENTAL MODELS CAUSE INEFFECTIVE DECISIONS; MASTERING THE DECISION-MAKING PROCESS. - In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, ""If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?""
Emner
Sjanger
Dewey
ISBN
9780470171790

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