Apple Confidential 2.0 : The Definitive History of the World's Most Colorful Company


Owen W. Linzmayer
Bok Engelsk 2004 · Electronic books.
Medvirkende
Linzmayer, Owen W (Contributor)
Utgitt
San Francisco : : No Starch Press, , 2004.
Omfang
1 online resource (340 p.)
Utgave
[Rev. 2nd ed.]
Opplysninger
Description based upon print version of record.. - Title; Dedication; Contents; Acknowledgments; Introduction; The Genesis Of Apple; Woz's Wanderings; The Apple III Fiasco; Code Names Uncovered; Millionaire Mania; The Strangest Bedfellow Of All; From Xerox, With Love; The Making Of Macintosh; Macintosh Insiders; The Greatest Commercial That Almost Never Aired; The Mac Meets The Press; Mac Models Timeline; Why 1985 Wasn't Like 1984; Telecom Troubles; The Remarkable Rise And Fabulous Fall Of John Sculley; Windows: What Went Wrong?; The Fallen Apple; What Jobs Did Next; The Pixar Phenomenon; The Star Trek Saga; From Diesel To Doctor. - The Clone QuandaryThe Doctor's Strong Medicine; The Copland Crisis; Happily Ever Apple?; Bibliography; Index. - The second edition of this bestseller examines the tumultuous history of America's best-known Silicon Valley start-up, from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, including Apple's recent move into the music business. This updated and expanded edition is full of juicy quotes, timelines, charts, and photos.
Emner
Sjanger
Dewey
ISBN
1593270100

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