Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

Linden Brown and Malcolm H.B. McDonald
Bok · Engelsk · 1994

Utgitt	Houndmills : Macmillan , 1994
Omfang	XI, 370 s. : ill.
Emner	markedsføringsstrategi europa markedsføring strategier
ISBN	0333613503. - 0333613511