Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage
Bryan W. Husted
Bok Engelsk 2011 · Electronic books.
| Utgitt | Cambridge : Cambridge University Press , 2011
|
|---|---|
| Omfang | 1 online resource (364 p.)
|
| Opplysninger | Description based upon print version of record.. - Cover; Half-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; 1 Introduction; The road to corporate social strategy; Defining corporate social strategy; Similarities and differences between social strategy and traditional strategy; Summary; Road map; Part I: Fundamentals; 2 Is corporate social strategy ethical?; 3 Theory of the firm and corporate social strategy; 4 How do we build corporate social strategy?; 5 Elements of successful corporate social strategy; Part II: The process of developing corporate social strategy; 6 Competitive environment. - 7 From stakeholder management to social strategy8 Resources and capabilities; 9 Organizational identity; Part III: Implementing social strategy; 10 Organizing for social strategy; 11 Corporate social strategy management and the multinational firm; 12 Measurement and evaluation; 13 The future of social strategy; Bibliography; Index. - Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780521149631. - 9780521197649
|
